The world of marketing is ever-changing and, sometimes, it can be hard to keep up with current trends. One the absolute essentials when it comes to marketing your business is optimizing your Google My Business Listing. Here is your guide to making your GMB effective. What is Google My Business? When you type the name of your company into Google, a Knowledge Graph should appear on the right-hand side of the search engine. This will have the basic information about your business including the address, photos of your office, your website information, and your hours. This comes up in many different maps and search tools when people are looking for your company, which is why it is so important to maintain. How do I optimize my Google My Business listing? In the marketing world, “optimize” is just a fancy way of saying that you need to make sure that it is completely filled out. Make sure that the photos are current, high quality, and relevant to your company. Show off your location and the show-worthy parts of your building. Another incredibly important part of the listing is your business hours. Make sure that each day has the correct hours, and if you make a change to your hours, update your GMB right away. Google Posts A newer feature of Google My Business is Google Posts. These are like social media posts, and show up at the bottom right-hand side of the Knowledge Graph. These posts can be used to promote a product, tell about an event, or just give an update. It is important to update these, as it’s basically free advertising and can help improve your listing’s ranking for important keywords. A professional Dallas SEO company will handle this for you. You can post them in the back end of your GMB account, where you see “posts”. The regular posts only last 7 days, and there should always be at least one (though you can have multiple) visible on your page at all times. To make your life easier, pull these posts from any social media accounts you already have and adjust the wording and dimensions accordingly. Make sure that your photos fit into the GMB parameters, and always put a call to action on your post either linking back to your website or with a link to call your company directly. Google My Business is a great way to help with your SEO and to ensure that you are being seen by potential clients. If you have not updated your GMB page, make sure you do as soon as possible.